Booking Manager, as the biggest Booking System on the market, created a revolutionary tool that provides charter operators with an accurate overview of the charter market in real-time. The Revenue Planning tool helps companies automatically plan discounts by comparing their prices with competitors' prices in the market.
Booking Manager scans the whole System in real-time and shows you the total number of competitor boats in the region and average price, as well as the percentage of booked boats similar to yours. This insight allows you to instantly adjust your discount and get ahead of the competition
How to use Revenue Planning?
This planning module allows you to compare multiple scenarios that allow you to determine which action is the best for your business. Planning revenue will help you not to give discounts when not needed and modify prices when needed. Also, you can set up your targets per each boat or week and track the progress of your sales.
To open the Revenue Planning tool on you Web Booking Manager go to the Booking Sheet (1.) from the navigation bar on the left and then select Revenue Planning (2.)
Once you have selected the Revenue Planning tool you can select which filters to apply.
Booking Manager always company boat by type so catamarans will always be compared to catamarans, monohulls to monohulls etc.
The available filters are:
- Region: compares the price of your boat with the others available in the same sailing region
- Cabins: compare the boats with the same number of cabins
- Model: comparaison by exact model and shipyard
- Product: compares the price to the boats with the same main product (eg. Crewed, Bareboat, Cabin etc)
- Year: compare by same year of built or +/- x years depending on your selection
- Lenght: compares by exact lenght or +/- selected lenght (eg 1 mt)
We recommend to select at minimum Region and number of cabins, for the catamarans we also recommend adding +/- 1 meter to the selection to have the best comparaison.
If you change the filters the system will automatically refresh the data.
Once you have selected the filters this is how the Revenue Planning will look like:
This allows you to instantly see if you are in the average (green color), cheaper (yellow color) or more expensive (red color) than the average boat that matches the filters you have applied.
By hoovering over any selected week a pop up will appear
If you are higher than average you can decide to add a discount (1.) and if you want to apply the discount to all yachts in the week (2.). To apply click Create.
The discounts created overrides all other discounts that you might have applicable for that week. When booking two or more weeks the system will apply the Delta between the discounts applicable.
How to Set up your annual Goals?
Planning revenue enables the Charter operator to set up an annual goal for a specific boat and track current revenue.
This is how you can set it up:
- Right mouse click to set up your Goal
- Change Target
- Set the new target
- Click Save
The revenue is the amount based on the actual reservations, that is, the amount of money earned.
The percentage shows how much of the goal you have ‘achieved’ at the moment
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